![]() In the movie, Viking teen Hiccup Horrendous Haddock III (voiced by Jay Baruchel) and Astrid (America Ferrera) - together with Toothless, the Night Fury dragon - discover a hidden world of dragons thought only to exist in myth. “How to Train Your Dragon: The Hidden World” is directed by Dean DeBlois, who has directed and co-written every film in the franchise. Tickets to the screening will carry regular pricing, with the free VOD streaming access to a DreamWorks Animation designed to lure in fans and build pre-release hype and awareness. There will be just one showing per theater on that date. ![]() 2 will run across 1,000 theaters in the U.S., including select AMC Theatres, Regal Cinemas, Cinemark Theatres, Marcus Theaters, Harkins Theatres, Southern Theatres, National Amusements, and B&B Theatres. The “How to Train Your Dragon: The Hidden World” early screenings on Feb. “I don’t think we have science around it yet,” he said but added that family-oriented movies lend themselves to the strategy: “Family audiences are big-time planners,” as opposed to, for example, millennials. What was the rationale for setting the “How to Train Your Dragon 3” one-time screenings 20 days ahead of wide release? Yanover admitted there’s no hard data per se behind it.
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